Creating a title that is compliant with Amazon’s guidelines is essential. This article provides a guide on how to do this.
💡 Click here for more articles about listing on Amazon
Key Requirements
Amazon has four primary criteria that all product titles must comply with across its worldwide marketplaces:
-
Length: Product titles must adhere to the character length recommended for your product category, including spaces.
-
No Promotional Phrases: Avoid using promotional phrases such as "free shipping" or "100% quality guaranteed".
-
No Decorative Characters: Do not include decorative characters like ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦.
-
Product Identifying Information: Titles must include information that identifies the product, such as "hiking boots" or "umbrella".
Failure to comply with these requirements may result in your product being suppressed from Amazon search results.
Tips for an Effective Title
While adhering to the above requirements, consider these additional tips to improve the quality of your titles:
- Be Concise: Aim for fewer than 80 characters.
- Case Sensitivity: Avoid using ALL CAPS. Capitalize the first letter of each word, except for prepositions, conjunctions, or articles.
- Use Numerals: Use "2" instead of "two".
- Avoid Non-Language ASCII Characters: Such as Æ, ©, or ®.
- Keep It Focused: Include only the minimal information needed to identify the item.
- No Subjective Commentary: Don't use phrases like "Hot Item" or "Best Seller".
- Use Necessary Punctuation: Such as hyphens (-), forward slashes (/), commas (,), ampersands (&), and periods (.).
- Abbreviate Measurements: Use "cm", "oz", "in", and "kg".
- Exclude Merchant Name: Don’t include your merchant name in titles.
- Size and Color for Child ASINs: Include size and color variations in titles for child ASINs, not in the main title.
Titles Using Variation Relationships
For variation relationships, only the title of the parent ASIN is shown on the detail page. Include variation attributes like size and color in the title for the child ASIN.
Example Parent: Crocs Beach Clog Example Child: Crocs Beach Clog, Lime Green, Men's Size 8-9
Frequently Asked Questions
Q: Is the title the same as the product name? A: Yes.
Q: What if my brand name contains a prohibited character? A: Enter your brand name in the brand name field. Prohibited characters are exempt in the brand name field.
Q: Does Amazon automatically add the brand name to my title? A: Amazon has systems in place to do this, but it's recommended to begin your title with the product’s brand name.
Q: What if my product doesn’t have a brand name? A: Enter the word "generic" in the brand name field.
Q: How do I know if my listings have been suppressed? A: Go to the Manage Inventory page and click "Suppressed".
Q: What if another seller’s title violates the requirements? A: Contact Seller Support to request a title correction.
Q: Do brand-registered products have the same title requirements? A: Yes.
Q: Are title requirements the same for Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Merchant Fulfillment Network (MFN)? A: Yes, the title requirements are consistent across FBA, SFP, and MFN.
Q: Are model numbers recommended in titles? A: This depends on the category. Refer to your category style guide for recommendations.
Q: What if my title is missing product-identifying information such as color, material, or size? A: Titles must contain key product-identifying information. Amazon has systems to copy information from key product attribute fields to the title if it’s missing. However, it's strongly recommended to create titles with sufficient information to represent the product.
Conclusion
Creating an effective product title is essential for success on Amazon. Ensure your title adheres to Amazon’s guidelines, is concise, contains key product information, and avoids promotional or decorative characters. Following these best practices will help optimize your product listings for visibility and sales on Amazon.