Amazon product image requirements

When listing it is essential to pay attention to the product image requirements. Images play a crucial role in helping customers evaluate and make purchasing decisions. In this guide. In this guide, we'll outline the key considerations.

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Image Issues

Before diving into the specific requirements, it's important to understand the potential consequences of not meeting the image guidelines. If the images on your Amazon product listings fail to comply with the requirements or violate the Selling Policies and Seller Code of Conduct, your product listings may be removed from search results. To avoid such issues, ensure your images adhere to the following guidelines.

Site Standards for ALL Product Images

1. Accurate Representation: Images must accurately represent the product being sold, matching the product title.

2. Product Visibility: The product should fill at least 85% of the image frame to ensure visibility.

3. Optimal Zoom Experience: To enhance sales, it is recommended to provide files that are 1600px or larger on the longest side. If this requirement cannot be met, the minimum size for zoom is 1000px, and the smallest size for the site is 500px.

4. Size Limit: Images must not exceed 10,000px on the longest side.

5. File Formats: Images should be in JPEG (.jpg or .jpeg), TIFF (.tif), PNG (.png), or GIF (.gif) formats. JPEG is the preferred format, and animated .gifs are not supported.

6. Image Quality: Images must be clear, free from blurriness, pixelation, or jagged edges.

7. Content Guidelines: Images must not contain nudity or be sexually suggestive. Additionally, leotards, underwear, and swimwear for kids and babies must not be shown on a human model.

8. Avoid Amazon Trademarks: Images should not include any Amazon logos, trademarks, variations, or modifications that may confuse customers. This includes terms such as AMAZON, PRIME, ALEXA, or the Amazon Smile design.

9. No Badge Usage: Images must not include badges used on Amazon, such as "Amazon's Choice" or "Best Seller," or any variations or modifications that may resemble these badges.

Site Standards for MAIN Product Images

The MAIN image is the first image displayed to customers during search, and it carries specific requirements:

1. Pure White Background: MAIN images must have a pure white background (RGB color values of 255, 255, 255). This creates a seamless blend with Amazon's search and product detail pages.

2. Photographic Representation: MAIN images must be professional photographs of the actual product. Graphics, illustrations, mockups, or placeholders are not allowed. The images should not include excluded accessories or props that may confuse customers.

3. Text, Logos, and Graphics: MAIN images must not include text, logos, borders, color blocks, watermarks, or any other graphics that obstruct the view of the product or appear in the background.

4. Multiple Views: MAIN images should not include multiple views of a single product.

5. Complete Product View: MAIN images must display the entire product that is for sale. The product should not be cut off by the image frame, with the exception of Jewelry.

6. Packaging: MAIN images should show products outside of their packaging. Boxes, bags, or cases should not appear in the image unless they are an essential product feature.

7. Human Models: The MAIN images should not show human models sitting, kneeling, leaning, or lying down. However, it is permissible to demonstrate various physical mobilities using aids such as wheelchairs or prosthetics.

Make sure to follow these guidelines accurately to ensure that your product images meet Amazon's requirements. By adhering to them, you will optimize your listings and increase the chances of successful sales on the platform.