In this process, we explain what you need to pay attention to when signing up for Kaufland. e-tailize assists in expanding to this marketplace but does not guarantee admission, as it heavily depends on the product offerings, current sales, and customer satisfaction ratings. However, following this sign-up process will increase your chances of being admitted to Kaufland.
General Information
Kaufland charges a monthly fee plus a commission per product sold. Kaufland offers two different types of seller accounts to choose from: the Basic Plan for €39.95 per month and the Basic Plan + Integration for €49.90 per month. The exact commission rates and functionalities for each account type can be found [here].
Why Sell on Kaufland?
Germany is an attractive market for Dutch businesses, with 85 million residents providing plenty of sales opportunities. Kaufland—part of the Schwarz Group—is the largest and fastest-growing marketplace in Europe.
The main categories in which you can sell via Kaufland:
Electronics
Garden & DIY
Kitchen & Household
Baby & Kids
Living
Fashion Accessories
Cosmetics & Health
Sports & Outdoors
Automotive
Groceries
Signing up for Kaufland
Gather the following details about your business:
Company name
Brand name
First and last name
Phone number
Current marketplaces
Annual revenue through marketplaces
Webshop/Bol URL
Send this information in a narrative form to [email protected].
Next Steps
Have you been able to sign up? Let us know so we can link your account to Kaufland. If it's taking too long to get a response or if you don't hear back, please contact [email protected] or send a message via the application’s bottom-left corner.