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Application process Kaufland
Updated over 4 months ago

In this process, we explain what you need to pay attention to when signing up for Kaufland. e-tailize assists in expanding to this marketplace but does not guarantee admission, as it heavily depends on the product offerings, current sales, and customer satisfaction ratings. However, following this sign-up process will increase your chances of being admitted to Kaufland.

  • General Information

Kaufland charges a monthly fee plus a commission per product sold. Kaufland offers two different types of seller accounts to choose from: the Basic Plan for €39.95 per month and the Basic Plan + Integration for €49.90 per month. The exact commission rates and functionalities for each account type can be found [here].

  • Why Sell on Kaufland?

Germany is an attractive market for Dutch businesses, with 85 million residents providing plenty of sales opportunities. Kaufland—part of the Schwarz Group—is the largest and fastest-growing marketplace in Europe.

The main categories in which you can sell via Kaufland:

  • Electronics

  • Garden & DIY

  • Kitchen & Household

  • Baby & Kids

  • Living

  • Fashion Accessories

  • Cosmetics & Health

  • Sports & Outdoors

  • Automotive

  • Groceries

Signing up for Kaufland

  1. Gather the following details about your business:

    • Company name

    • Brand name

    • First and last name

    • Phone number

    • Current marketplaces

    • Annual revenue through marketplaces

    • Webshop/Bol URL

  2. Send this information in a narrative form to [email protected].

Next Steps

Have you been able to sign up? Let us know so we can link your account to Kaufland. If it's taking too long to get a response or if you don't hear back, please contact [email protected] or send a message via the application’s bottom-left corner.

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